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Evaluation of brand use on cit...
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191
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
192
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
Saved in:
193
Managing the unthinkable : what to do when a scandal hits your brand
Roehm, Michelle
;
Tybout, Alice M.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 159-177)
.
2008
Persistent link: https://www.econbiz.de/10003755910
Saved in:
194
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
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195
Comparative advertising in markets where brands and comparative advertising are novel
Nye, Carolyn White
;
Roth, Martin S.
;
Shimp, Terence A.
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003738916
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196
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Light, Larry
;
Kiddon, Joan S.
-
2009
Persistent link: https://www.econbiz.de/10003743736
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197
The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
;
Maloles, Cesar
; …
- In:
Fallstudien zum Internationalen Management : …
,
(pp. 479-494)
.
2008
Persistent link: https://www.econbiz.de/10003743861
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198
Case study: Motorola
2008
Persistent link: https://www.econbiz.de/10003762751
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199
Engagement journey : Starwood Hotels and Resorts
Barber, Allison
;
Battista, Mariangela
;
Clark, Kirsten
; …
-
2008
Persistent link: https://www.econbiz.de/10003762771
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200
A multidimensional conceptualization of brand community : an empirical investigation
Devasagayam, P. Raj
;
Buff, Cheryl L.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
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pp. 20-29
Persistent link: https://www.econbiz.de/10003763433
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