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Hosting the Olympics : a city's make-or-break impression
Herstein, Ram; Berger, Ron - In: Journal of business strategy 34 (2013) 5, pp. 54-59
Persistent link: https://www.econbiz.de/10010227947
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Understanding the city brand in the regional tourism market among college students
Huang, Chenchen; Oh, Keunyoung; Zhang, Qiongyao; Choi, … - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 662-671
Persistent link: https://www.econbiz.de/10010246317
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Problematising place branding research : a meta-theoretical analysis of the literatur
Lucarelli, Andrea; Brorström, Sara - In: The marketing review 13 (2013) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10010247025
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Langzeitstudie zur Imagewirkung von Events : FIFA Frauen-Weltmeisterschaft Deutschland 2011
Hartmann, Rainer - In: Tourismus 2020+ interdisziplinär : Herausforderungen …, (pp. 283-305). 2012
Persistent link: https://www.econbiz.de/10010405837
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Markenpsychologie im Destinationsmanagement : eine Untersuchung zur räumlichen und inhaltlichen Übertragbarkeit der touristischen Marke Luzern
Widmann, Fabian; Wagenseil, Urs; Stutz, Nadine - In: Tourismus 2020+ interdisziplinär : Herausforderungen …, (pp. 79-91). 2012
Persistent link: https://www.econbiz.de/10010405851
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How can mega events and ecological orientation improve city brand attitudes?
Marin-Aguilar, Jose T.; Vila-López, Natalia - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 629-652
Persistent link: https://www.econbiz.de/10010387382
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A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
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Sense of place : the importance for destination branding
Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
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The branding consultant's recommendation for the re-branding of Oldham town : weighing in on the conceptual fit
Kadembo, Ernest M.; Jackson, Howard; Feather, Denis; … - In: The marketing review 10 (2010) 4, pp. 319-331
Persistent link: https://www.econbiz.de/10008760556
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City branding and stakeholder engagement
Houghton, John P.; Stevens, Andrew - In: City branding : theory and cases, (pp. 45-53). 2011
Persistent link: https://www.econbiz.de/10008808696