Narrow search
Showing 101 - 110 of 143
Cover Image
Services in Society and Academic Thought: An Historical Analysis
Vargo, Stephen L.; Morgan, Fred W. - In: Journal of macromarketing : examining the interactions … 25 (2005) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10006877272
Cover Image
Toward a transcending conceptualization of relationship: a service-dominant logic perspective
Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5-6, pp. 373-379
Persistent link: https://www.econbiz.de/10008326543
Cover Image
Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market
Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 1, pp. 217-223
Persistent link: https://www.econbiz.de/10008813276
Cover Image
Demand and supply integration: a conceptual framework of value creation through knowledge management
Lusch, Robert F.; Vargo, Stephen L.; Tanniru, Mohan - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10008384315
Cover Image
Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann
Michel, Stefan; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 152
Persistent link: https://www.econbiz.de/10007908089
Cover Image
Why “service”?
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10007908098
Cover Image
Service-dominant logic: continuing the evolution
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10007908103
Cover Image
Service-dominant logic: reactions, reflections and refinements
Lusch, Robert F.; Vargo, Stephen L. - In: Marketing theory 6 (2006) 3, pp. 281-288
Persistent link: https://www.econbiz.de/10007599874
Cover Image
Competing through service: Insights from service-dominant logic
Lusch, Robert F.; Vargo, Stephen L.; O’Brien, Matthew - In: Journal of retailing 83 (2007) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10007599012
Cover Image
Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert; Lusch, Robert F.; Vargo, Stephen L. - In: International journal of quality and service sciences 2 (2010) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10009890264