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On value and value co-creation : a service systems and service logic perspective
Vargo, Stephen L.; Maglio, Paul P.; Akaka, Melissa Archpru - In: European management journal 26 (2008) 3, pp. 145-152
Persistent link: https://www.econbiz.de/10003743831
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.; Lusch, Robert F. - 2009
Persistent link: https://www.econbiz.de/10003836309
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The service system is the basic abstraction of service science
Maglio, Paul P.; Vargo, Stephen L.; Caswell, Nathan; … - In: Information systems and e-business management : ISeB 7 (2009) 4, pp. 395-406
Persistent link: https://www.econbiz.de/10003869869
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The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
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Competing through service: insights from service-dominant logic
Lusch, Robert F.; Vargo, Stephen L.; O'Brien, Matthew - In: Journal of retailing 83 (2007) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003438193
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Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.; Vargo, Stephen L. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
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Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.; Lusch, Robert F.; Akaka, Melissa Archpru - 2010
Persistent link: https://www.econbiz.de/10003968697
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Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert; Lusch, Robert F.; Vargo, Stephen L. - In: International journal of quality and service sciences 2 (2010) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10003969017
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Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.; Lusch, Robert F.; Horbel, Chris; … - In: Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends, (pp. 137-153). 2011
Persistent link: https://www.econbiz.de/10008908803
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Special section: Markets and Marketing
Vargo, Stephen L. (contributor) - In: Australasian marketing journal 18 (2010) 4, pp. 233-263
Persistent link: https://www.econbiz.de/10008738300