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Market segmentation with mixtu...
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Partial least squares
63
Partielle kleinste Quadrate
60
Structural equation model
57
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57
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36
Least squares method
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24
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18
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18
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structural equation modeling
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199
German
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Sarstedt, Marko
275
Ringle, Christian M.
128
Hair, Joseph F.
63
Schwaiger, Manfred
21
Henseler, Jörg
12
Becker, Jan-Michael
11
Hult, G. Tomas M.
10
Mooi, Erik
9
Lichters, Marcel
8
Schlittgen, Rainer
8
Adler, Susanne
7
Radomir, Lăcrămioara
7
Rigdon, Edward E.
7
Wilczynski, Petra
7
Cho, Gyeongcheol
6
Danks, Nicholas P.
6
Diamantopoulos, Adamantios
6
Hwang, Heungsun
6
Moisescu, Ovidiu Ioan
6
Raithel, Sascha
6
Vogt, Bodo
6
Cheah, Jun-Hwa
5
Rigdon, Edward
5
Schütz, Tobias
5
Gudergan, Siegfried
4
Hieke, Marie-Sophie
4
Hiram Ting
4
Huber, Kornelia
4
Hwa, Jacky Cheah Jun
4
Lehmann, Sebastian
4
Liengaard, Benjamin Dybro
4
Pieper, Torsten M.
4
Salcher, André
4
Sharma, Pratyush Nidhi
4
Taylor, Charles R.
4
Thiele, Kai Oliver
4
Zimmermann, Lorenz
4
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3
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3
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2
International Conference on Partial Least Squares Structural Equation Modeling Conference <2022, Cluj-Napoca; Online>
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Journal of business research : JBR
14
Long range planning : LRP ; international journal of strategic management
11
Journal of the Academy of Marketing Science
8
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
8
Journal of marketing theory and practice
6
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5
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Schriften zur marktorientierten Unternehmensführung
4
The journal of brand management : an international journal
4
Advances in international marketing
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
3
European business review : EBR ; the official journal of the International Management Centres, Europe
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International Journal of Contemporary Hospitality Management
3
Journal of Business Research
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Journal of business economics : JBE
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Journal of family business strategy
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Measurement and research methods in international marketing
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Science meets Practice
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Springer Texts in Business and Economics
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Springer eBook Collection
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Discussion Paper
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Discussion Papers in Business Administration
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European Journal of Marketing
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European journal of marketing
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Human Resource Management Journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Family Business Strategy
2
Journal of advertising research
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2
Journal of marketing theory and practice : JMTP
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Journal of modelling in management
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Journal of world business : JWB
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Ludwig-Maximilians-Universität München - Fakultät für Betriebswirtschaft
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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1
Sample- and segment-size specific model selection in mixture regression analysis : a Monte Carlo simulation study
Sarstedt, Marko
-
2006
As mixture regression models increasingly receive attention from both theory and practice, the question of selecting the correct number of segments gains urgency. A misspecification can lead to an under- or oversegmentation, thus resulting in flawed management decisions on customer targeting or...
Persistent link: https://www.econbiz.de/10010441542
Saved in:
2
Reputation management in times of crisis
Sarstedt, Marko
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 499-503
Persistent link: https://www.econbiz.de/10009524656
Saved in:
3
Corporate Blogs
Sarstedt, Marko
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
36
(
2007
)
3
,
pp. 323
Persistent link: https://www.econbiz.de/10003428840
Saved in:
4
Open-Source-Marketing
Sarstedt, Marko
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
36
(
2007
)
4
,
pp. 486
Persistent link: https://www.econbiz.de/10003452480
Saved in:
5
A review of recent approaches for capturing heterogeneity in partial least squares path modelling
Sarstedt, Marko
- In:
Journal of modelling in management
3
(
2008
)
2
,
pp. 140-161
Persistent link: https://www.econbiz.de/10003760654
Saved in:
6
Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method
Hair, Joseph F.
;
Sarstedt, Marko
;
Matthews, Lucy M.
; …
- In:
European business review : EBR ; the official journal …
28
(
2016
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10011430448
Saved in:
7
Moderne empirische (Nicht-)Kundenforschung
Schütz, Tobias
;
Sarstedt, Marko
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
45
(
2016
)
4
,
pp. 188-193
Persistent link: https://www.econbiz.de/10011539624
Saved in:
8
Moderne empirische (Nicht-)Kundenforschung : Plädoyer für einen Schritt zurück : Teil 2
Schütz, Tobias
;
Sarstedt, Marko
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
45
(
2016
)
5
,
pp. 224-228
Persistent link: https://www.econbiz.de/10011539733
Saved in:
9
Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Lichters, Marcel
-
2015
Persistent link: https://www.econbiz.de/10011410832
Saved in:
10
The influence of serotonin deficiency on choice deferral and the compromise effect
Lichters, Marcel
;
Brunnlieb, Claudia
;
Nave, Gideon
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10011485255
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