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The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad; Wong, Ho Yin; Hossain, Mokter - In: The journal of brand management : an international journal 23 (2016) 6, pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003784851
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Brand strategy for business markets
Anderson, James C.; Carpenter, Gregory S. - In: Kellogg on branding : the marketing faculty of the …, (pp. 169-185). 2005
Persistent link: https://www.econbiz.de/10003285377
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Differenzierung im Hyperwettbewerb : der Schlüssel für das Überleben von Marken
Trout, Jack; Rivkin, Steve; Wied, Lorenz - 2009
Persistent link: https://www.econbiz.de/10003836903
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Time for marketing to really get direct about creating value
Greco, John A. - In: Reinventing interactive and direct marketing : leading …, (pp. 13-18). 2010
Persistent link: https://www.econbiz.de/10003914058
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Die Kunst moderner Markenführung : die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008824236
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Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed - In: Journal of advertising research 47 (2007) 4, pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
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Convergence marketing : combining brand and direct marketing for unprecedented profits
Rosen, Richard G. - 2009
Persistent link: https://www.econbiz.de/10003702069