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Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Sport, Business and Management : an international … 14 (2024) 2, pp. 211-235

Persistent link: https://www.econbiz.de/10014524820

The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event

Filis, George N. - 2012

GARCH (p,q) model, focusing on the stock price effects of a sport sponsorship program during and after a sporting event … caused by sports events' sponsorship programs are firm-specific, as well as sporting event-specific. The findings of this …. Studying stock price behavior during a sporting event is attempted for the first time in the marketing and sponsorship …

Persistent link: https://www.econbiz.de/10013110524

Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht

Nowak, Gerhard (ed.) - 2019

Persistent link: https://www.econbiz.de/10012040334

Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

Die Masse macht's? : Effizienz des Sponsorings von Sportevents

Huber, Frank (contributor) - 2008

Persistent link: https://www.econbiz.de/10003712337

Die Kommunikationswirkung des Sponsor-Event-Fits : eine Analyse anhand einer Weltmeisterschaft

Kuester, Sabine; Schumacher, Monika C.; Tremel, Maurus - 2010

Persistent link: https://www.econbiz.de/10008688788

Emotions and sponsorship : a key to global effectiveness? ; a comparative study of Australia and France

Bal, Charles; Quester, Pascale; Plewa, Carolin - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10003943900

Ergebnisse empirischer Untersuchungen zum Ambush Marketing

Nufer, Gerd (contributor); Merk, Jennifer (contributor) - 2008

Im Zentrum des vorliegenden Beitrags steht die Ermittlung von Unterschieden zwischen Ambush Marketing und Sponsoring in … internationalen Sport-Events gesammelt und interpretiert - Untersuchungen namhafter Autoren, die sich seit längerem intensiv mit …

Persistent link: https://www.econbiz.de/10009521427

Marken- und Produktmanagement durch Nutzung von Sportgroßereignissen : Möglichkeiten und Grenzen für Industrie und Handel ; [Ergebnisbericht]

Hermeier, Burghard; Rettig, Peter; Krol, Bianca - 2010

Persistent link: https://www.econbiz.de/10009527115

Understanding consumer response to sponsorship information : a resource-matching approach

Deitz, George D.; Myers, Susan W.; Stafford, Marla Royne - In: Psychology & marketing 29 (2012) 4, pp. 226-239

Persistent link: https://www.econbiz.de/10009534089