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The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts

Cook, David; Biscaia, Rui; Papadas, Karolos; Simkin, Lyndon - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 811-832

Persistent link: https://www.econbiz.de/10014283555

The effect of perceived motivation of sports sponsorship : evidence from basketball fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

Persistent link: https://www.econbiz.de/10011515949

The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents

Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671

Persistent link: https://www.econbiz.de/10011645892

Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness

Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158

Persistent link: https://www.econbiz.de/10014511984

Sports sponsorship as a strategic investment in China : perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics

Yang, Xinquan Sheena; Sparks, Robert; Li, Ming - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10003788530

Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing

Nufer, Gerd (ed.); Bühler, André W. (contributor) - 2011 - 2., völlig neu bearb. und wesentl. erw. Aufl.

die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die …

Persistent link: https://www.econbiz.de/10008736001

Sponsoring im Sport

Nufer, Gerd; Bühler, André W. - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 143-173). 2011

Persistent link: https://www.econbiz.de/10008738197

Organisation von Sponsoringbeziehungen : eine empirische Analyse interorganisationaler Prozesse im Sporteventsponsoring

Grundmann, Frank - 2008

Persistent link: https://www.econbiz.de/10003666444

The influence of title sponsorships in sports events on stock price returns

Kudo, Masaki; Ko, Yong Jae; Walker, Matthew; … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 118-137

Persistent link: https://www.econbiz.de/10011289392

On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences

Carrillat, François A.; Astous, Alain d'; Bellavance, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 621-642

Persistent link: https://www.econbiz.de/10011309579