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Impact of data quality on customer relationship management systems

Sharma, Sarika; Goyal, D. P.; Mittal, Ravi Kant - In: Enterprise information systems and technology, (pp. 3-9). 2008

Persistent link: https://www.econbiz.de/10003764702

Data mining applications in SMEs : an Italian perspective

Topalović, Amir; Azzini, Antonia - In: Business systems research : a system view accross … 11 (2020) 3, pp. 127-146

Background From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have...

Persistent link: https://www.econbiz.de/10012414430

The impact of CRM components system on customer retention in the telecom industry : a case of Y-Telecom in Yemen

Alhakimi, Wail; Ghaleb, Abdulsalam - In: Middle East journal of management : MEJM 6 (2019) 4, pp. 378-409

Persistent link: https://www.econbiz.de/10012111773

Integrating multiple recommendation schemes for designing sales force support system : a travel agency example

Tseng, Shu-Feng; Won, Yu-Ling - In: International journal of electronic business 13 (2016/2017) 1, pp. 1-37

Persistent link: https://www.econbiz.de/10011776932

Customer Relationship Analytics : praktische Anwendung des Data Mining im CRM

Neckel, Peter; Knobloch, Bernd - 2005 - 1. Aufl.

Gezieltes Schaffen und Erhöhen des Kundenwertes durch Management der Kundenbeziehungen ist das Hauptanliegen des Customer Relationship Managements. Das Buch vermittelt fundierte Kenntnisse, wie systematisch das dafür nötige Kundenwissen mithilfe von Data-Mining-Analysen gewonnen werden kann....