Narrow search
Showing 121 - 130 of 41,573
Cover Image
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Cover Image
How to promote quality perception : brand advertising or geographical indication?
Yue, Chengyan; Marette, Stéphan; Beghin, John C. - In: Nontariff measures with market imperfections : trade …, (pp. 73-98). 2013
Persistent link: https://www.econbiz.de/10009789620
Cover Image
Making sense : die Macht des multisensorischen Brandings
Lindstrøm, Martin - In: Neuromarketing : Erkenntnisse der Hirnforschung für …, (pp. 0183-194). 2014
Persistent link: https://www.econbiz.de/10010341961
Cover Image
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Cover Image
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Cover Image
The impact of friendliness on brand perception
Engel, Jan; Tran, Caroline; Pavlek, Natalie; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 82-94
Persistent link: https://www.econbiz.de/10010256429
Cover Image
Der Ärger mit Marken : Markendisidentifikation untersucht am Beispiel der Deutsche Bahn, E.ON und Wiesenhof
Seidensticker, Martin - 2015
Persistent link: https://www.econbiz.de/10011437350
Cover Image
Determinants of emplyer branding : a study of perceptions of IT engineering students in Chennai
Panchalan, R. - In: GITAM journal of management : a quarterly publication … 13 (2015) 3, pp. 144-153
Persistent link: https://www.econbiz.de/10011528114
Cover Image
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina; Manzhynski, Siarhei - In: The journal of product & brand management 25 (2016) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Cover Image
Innovative approaches to brand value and consumer perception : the Eataly case
Bertoldi, Bernardo; Giachino, Chiara; Stupino, Margherita - In: Journal of customer behaviour 14 (2015) 4, pp. 353-367
Persistent link: https://www.econbiz.de/10011551018