The impact of friendliness on brand perception
Year of publication: |
2013
|
---|---|
Authors: | Engel, Jan ; Tran, Caroline ; Pavlek, Natalie ; Blankenberg, Nina ; Meyer, Anton |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 30.2013, 6, p. 82-94
|
Subject: | Markenführung | Brand management | Wahrnehmung | Perception | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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