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Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment

Uhrich, Sebastian; Flöter, Thomas - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 257-266

Persistent link: https://www.econbiz.de/10010438085

Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context

Plewa, Carolin; Palmer, Karen - In: International journal of sports marketing & sponsorship 15 (2014) 4, pp. 230-252

Persistent link: https://www.econbiz.de/10010410853

Managers' perceptions of the impact of sport sponsorship on brand equity : which aspects of the sponsorship matter most?

Henseler, Jörg; Wilson, Bradley; Westberg, Kate - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 7-21

Persistent link: https://www.econbiz.de/10009231926

Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms

Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10011452064

The impact of sport sponsorship on brand value : evidence from Algeria

aissa, Sid Ahmed Hadj; Matar, Ali - In: Business and Economic Research : BER 6 (2016) 1, pp. 363-380

Persistent link: https://www.econbiz.de/10011494887

Sports sponsorship and brand development : the Subaru and Jaguar stories

Beck-Burridge, Martin; Walton, Jeremy - 2001

Persistent link: https://www.econbiz.de/10001627959

On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games

Choi, Kyu Ha; Ellis, Dana; Leopkey, Becca; Byun, Jinsu; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 47-72

Persistent link: https://www.econbiz.de/10012990281

The role of sports sponsorship in negative new stories about a brand : approach the halo effect

Cui, Ge-Qi; Lee, Jung-Yong; Jin, ChangHyun - In: Cogent business & management 6 (2019), pp. 1-20

This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer … for group allocation. The results indicated that attitude and image formation changed considerably when sports sponsorship … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …

Persistent link: https://www.econbiz.de/10012622512

Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships

Angell, Robert J.; Bottomley, Paul; Brečić, Ružica; … - In: European Sport management quarterly : ESMQ 21 (2021) 4, pp. 605-624

Persistent link: https://www.econbiz.de/10012623297

Sports sponsorship perceptions : an exploration

Ferrier, Susan; Waite, Kathryn; Harrison, Tina - In: Journal of financial services marketing : JFSM 18 (2013) 2, pp. 78-90

Persistent link: https://www.econbiz.de/10010205378