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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian (ed.) - 2016 - 9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian (ed.) - 2012 - 8., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009315444
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian (ed.) - 2008 - 7., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003618816
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Consumer subjective well-being as a core concept in marketing : theoretical basis and application to the automotive sector
Kressmann, Frank - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013432249
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Social-Media-Marketingerfolg messen und analysieren
Friedrich, Martin - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009616611
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First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin; Ye, Qiang - In: Production and operations management : an international … 23 (2014) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad; Farida, Naili; Andriyansah - In: International journal of e-business research : an … 14 (2018) 3, pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
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Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit; Srivastava, Manjari; Verma, Sanjeev - In: Journal of global marketing 32 (2019) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
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The effect of digital marketing strategy on customer and organizational outcomes
YachouAityassine, Fatima Lahcen; Al-Ajlouni, Mahmoud … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 4, pp. 45-54
Persistent link: https://www.econbiz.de/10014249957