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Game theory
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Yan, Ruiliang
109
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24
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15
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Hsu, Jeffrey
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Yeh, Robert
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Journal of retailing and consumer services
22
Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Information Systems and Social Change (IJISSC)
6
Journal of Product & Brand Management
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Omega : the international journal of management science
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European journal of marketing : EJM
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Annals of operations research ; volume 244, number 2 (September 2016)
1
Creating knowledge based organizations
1
E-business applications for product development and competitive growth : emerging technologies
1
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Emerging challenges in business, optimization, technology, and industry : proceedings of the third International Conference on Business Management and Technology, Vancouver, BC, Canada 2017
1
Emerging topics and technologies in information sytems
1
Energy & environment
1
European Journal of Marketing
1
Innovations in supply chain management for information systems : novel approaches
1
International Journal of Information Systems in the Service Sector (IJISSS)
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International Journal of Knowledge-Based Organizations (IJKBO)
1
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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Other ZBW resources
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USB Cologne (EcoSocSci)
1
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31
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
32
The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
33
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
34
A manufacturer distribution issue : how to manage an online and a traditional retailer
Amrouche, Nawel
;
Yan, Ruiliang
-
2016
Persistent link: https://www.econbiz.de/10011547153
Saved in:
35
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
36
Health creates wealth? : the use of nutrition claims and firm financial performance
Cao, Zixia
;
Yan, Ruiliang
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 58-75
Persistent link: https://www.econbiz.de/10011506040
Saved in:
37
The profit benefits of bundle pricing of complementary products
Yan, Ruiliang
;
Bandyopadhyay, Subir
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 355-361
Persistent link: https://www.econbiz.de/10009232566
Saved in:
38
Product choice and channel strategy for multi-channel retailers
Yan, Ruiliang
;
Wang, John
- In:
E-business applications for product development and …
,
(pp. 310-332)
.
2011
Persistent link: https://www.econbiz.de/10008938120
Saved in:
39
Price strategy, information sharing, and firm performance in a market channel with a dominant retailer
Yan, Ruiliang
;
Myers, Chris Anthony
;
Wang, John
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 475-485
Persistent link: https://www.econbiz.de/10009682621
Saved in:
40
Franchisor-franchisee supply chain cooperation : sharing of demand forecast information in high-tech industries
Yan, Ruiliang
;
Wang, Kai-yu
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1164-1173
Persistent link: https://www.econbiz.de/10009683351
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