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Spanien
39,800
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29,997
Relationship marketing
26,366
Beziehungsmarketing
25,691
Marketingmanagement
17,143
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16,552
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11,468
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11,402
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6,195
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5,888
Theorie
5,738
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5,708
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5,701
Kundenzufriedenheit
5,645
Marketing
4,260
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4,174
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4,156
Brand management
3,858
Markenführung
3,846
USA
3,322
United States
3,184
Franchising
3,036
Social Web
2,701
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2,699
Online-Marketing
2,647
Lieferantenmanagement
2,635
Supplier relationship management
2,633
Internet marketing
2,591
Brand image
2,465
Markenimage
2,463
Italien
2,353
Innovation
2,244
Frankreich
2,226
Italy
2,193
Electronic Commerce
2,152
Großbritannien
2,138
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2,109
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2,090
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2,077
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2,061
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Undetermined
17,874
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13,035
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Article
53,220
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33,616
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878
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40
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4
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Article in journal
35,461
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35,461
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7,967
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7,967
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7,912
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7,912
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5,231
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4,781
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3,146
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2,807
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2,807
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2,491
research-article
1,240
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1,235
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1,126
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1,126
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907
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883
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883
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779
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771
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771
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760
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504
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405
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405
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402
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371
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318
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238
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223
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218
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218
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217
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174
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153
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153
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139
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English
54,533
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11,252
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10,976
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10,183
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599
Italian
156
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99
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83
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60
Valencian
58
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43
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35
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19
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16
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12
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9
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7
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7
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5
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5
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4
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3
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3
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2
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2
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1
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1
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Bruhn, Manfred
204
Homburg, Christian
169
Jimeno, Juan F.
169
Dolado, Juan J.
142
Kotler, Philip
133
Bentolila, Samuel
103
Kumar, V.
102
Jiménez-Martín, Sergi
101
Salas-Fumás, Vicente
95
Meffert, Heribert
93
Moral-Benito, Enrique
82
Saurina, Jesús
81
Velarde Fuertes, Juan
77
Hernando, Ignacio
75
Windsperger, Josef
75
Bauer, Hans H.
72
Huber, Frank
72
Bover, Olympia
69
Prados de la Escosura, Leandro
68
Sheth, Jagdish N.
68
Izquierdo, Mario
67
Pepels, Werner
67
Tamames, Ramón
67
Labeaga, José M.
66
Lafontaine, Francine
65
Cuadrado Roura, Juan R.
64
Rica, Sara de la
64
Herrmann, Andreas
63
Perrigot, Rozenn
63
Sosvilla-Rivero, Simón
62
Verhoef, Peter C.
62
Wiedmann, Klaus-Peter
62
Ahlert, Dieter
61
Raymond Bara, José Luis
60
Alon, Ilan
59
Carbó Valverde, Santiago
59
Fuentes Quintana, Enrique
59
Alcaide Inchausti, Julio
57
Costa-Font, Joan
57
Martín González, Carmela
57
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OECD
144
Instituto Nacional de Estadística <Madrid>
141
Springer Fachmedien Wiesbaden
133
KSKSKS
107
National Bureau of Economic Research
103
Banco de España
86
International Monetary Fund
64
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
64
Círculo de Empresarios
63
American Marketing Association
59
Europäische Kommission
55
Instituto Valenciano de Investigaciones Económicas
50
Department of Economics and Business, Universitat Pompeu Fabra
43
Instituto de Estudios Fiscales
38
Universitat Pompeu Fabra / Departament d'Economia i Empresa
37
Consejo Económico y Social
36
European Centre for the Development of Vocational Training
36
Internationaler Währungsfonds
36
Confederación Española de Cajas de Ahorros
33
Instituto de Estudios Económicos <Madrid, 1979->
29
Organisation for Economic Co-operation and Development
29
Books on Demand GmbH <Norderstedt>
28
IGI Global
28
Institute for the Study of Labor (IZA)
28
International Labour Organization (ILO), United Nations
28
Deutsche Handelskammer für Spanien
23
Banco de España / Servicio de Estudios
22
Spanien
22
Spanien / Ministerio de Agricultura, Pesca y Alimentación / Secretaría General Técnica
22
Verlag Dr. Kovač
22
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
21
Fundación de las Cajas de Ahorros Confederadas para la Investigación Económica y Social
21
Subsecretaría de Planificación, Presidencia del Gobierno
21
C.E.P.R. Discussion Papers
20
Edward Elgar Publishing
20
Fundación Argentaria
20
Asociación Española de Historia Económica - AEHE
19
Fördergesellschaft Marketing an der Universität Augsburg
19
Instituto Nacional de Estadística
19
Université Paris-Dauphine (Paris IX)
19
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Información comercial española : ICE : revista de economía
1,370
Journal of business research : JBR
992
Papeles de economía española
887
Journal of retailing and consumer services
668
Industrial marketing management : the international journal for industrial and high-tech firms
633
SpringerLink / Bücher
517
Boletín de estudios económicos
489
Revista de estudios agro-sociales
414
International journal of hospitality management
384
Economía industrial
380
Investigaciones económicas
357
Moneda y crédito : revista de economía
352
Journal of strategic marketing
345
Hacienda pública española : review of public economics
336
The service industries journal
310
The journal of business & industrial marketing
306
Journal of the Academy of Marketing Science
270
Applied economics
259
Revista de economía aplicada : publicación cuatrimestral
253
The journal of services marketing
240
Documentos de trabajo / Banco de España, Servicio de Estudios
238
European journal of marketing : EJM
233
Documento de trabajo / Fundación de las Cajas de Ahorros
226
Journal of marketing
221
Discussion paper series / IZA
217
Tourism management : research, policies, practice
213
European Journal of Marketing
206
Europäische Hochschulschriften / 5
201
Journal of marketing management : MM
200
Revista de historia económica
196
Marketing intelligence & planning
191
Gabler Edition Wissenschaft
180
Revista del Instituto de Estudios Económicos
171
IZA Discussion Papers
169
The journal of brand management : an international journal
168
International journal of electronic customer relationship management : IJECRM
161
Discussion paper / Centre for Economic Policy Research
159
De economia : revista de estudios economico-sociales
155
Psychology & marketing
153
Asia Pacific journal of marketing and logistics
151
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ECONIS (ZBW)
81,717
RePEc
1,841
Other ZBW resources
1,760
USB Cologne (EcoSocSci)
1,482
EconStor
721
BASE
127
OLC EcoSci
53
ArchiDok
41
USB Cologne (business full texts)
16
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1
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10
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87,758
Sort
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date (oldest first)
1
Localisation as a marketing strategy for small retailers
Coca-Stefaniak, J. Andres
;
Parker, Cathy
;
Rees, Patricia
- In:
International journal of retail & distribution management
38
(
2010
)
9
,
pp. 677-697
Persistent link: https://www.econbiz.de/10008651869
Saved in:
2
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
Saved in:
3
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
Saved in:
4
Marketing decisions, customer reviews, and business perfomance : the use of the Toprural website by Spanish rural lodging establishments
Nieto, Jannine
;
Hernández-Maestro, Rosa M.
; …
- In:
Tourism management : research, policies, practice
45
(
2014
),
pp. 115-123
Persistent link: https://www.econbiz.de/10010406244
Saved in:
5
Market orientation in local government through the analysis of municipal website content : a framework for its measurement
Vegas, Lucía Sáez
;
Cañadillas, Iñaki Periáñez
- In:
Global journal of business research : GJBR
7
(
2013
)
2
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009675684
Saved in:
6
Market orientation in franchise networks : a contrast analysis of franchisors and franchisees views
Gauzente, Claire
- In:
The international review of retail, distribution and …
20
(
2010
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10003977756
Saved in:
7
Total Loyalty Marketing als Erfolgsmotor für Franchisesysteme
Schüller, Anne M.
- In:
Das Franchise-System : Handbuch für Franchisegeber und …
,
(pp. 443-462)
.
2008
Persistent link: https://www.econbiz.de/10003701184
Saved in:
8
A futuristic research agenda for the field of
franchising
Dant, Rajiv P.
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 91-98
Persistent link: https://www.econbiz.de/10003723457
Saved in:
9
Die Umsetzung einer Customer-Focus-Strategie in vertraglichen Vertriebssystemen
Töpfer, Armin
- In:
Handelsforschung
12
(
1997
),
pp. 179-206
Persistent link: https://www.econbiz.de/10001229931
Saved in:
10
CRM in kooperativen Unternehmensnetzwerken
Ahlert, Dieter
;
Wunderlich, Maren
- In:
Customer Relationship Management im Handel : …
,
(pp. 45-70)
.
2002
Persistent link: https://www.econbiz.de/10001673748
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