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Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
Manrai, Ajay K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009270647
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Handbook of research on international advertising
Okazaki, Shintaro (ed.) - 2012
Persistent link: https://www.econbiz.de/10009512890
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Consumer vanity : Konzeptualisierung der Eitelkeit von Konsumenten
Wiedmann, Klaus-Peter; Siebels, Astrid; Kelsch, Viktoria - 2008
Persistent link: https://www.econbiz.de/10003735441
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Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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Consumer behaviour in the new global order
Prasad, M. V. Rama - In: Marketing in the new global order : challenges and …, (pp. 479-491). 2007
Persistent link: https://www.econbiz.de/10003736517
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Culture and its impact on international service management : exploring global consumers' different service perceptions and preferences in the international hospitality industry
Lee, Kyuho; Khan, Maryam - In: Global cases on hospitality industry, (pp. 1-15). 2008
Persistent link: https://www.econbiz.de/10003761880
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Researching Asian consumer culture in the global marketplace
Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
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The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
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Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine; Broderick, Amanda J.; Craig, C. S. - In: International marketing review 32 (2015) 2, pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Demangeot, Catherine (contributor) - 2015
Persistent link: https://www.econbiz.de/10011296994