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Nations as brands : cinema's place in the branding role

Gupta, Shashwat; Foroudi, Mohammad Mahdi; Väätänen, Juha - In: Journal of business research : JBR 116 (2020), pp. 721-733

Persistent link: https://www.econbiz.de/10012257675

Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt

Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 293-310

Persistent link: https://www.econbiz.de/10012257900

Customer relationship management and service quality : influences in higher education

Wali, Andy Fred; Wright, Len Tiu - In: Journal of customer behaviour 15 (2016) 1, pp. 67-79

Persistent link: https://www.econbiz.de/10011655456

Product-process matrix and complementarity approach

Guisado-González, Manuel; Wright, Len Tiu; Guisado … - In: The journal of technology transfer 42 (2017) 3, pp. 441-459

Persistent link: https://www.econbiz.de/10011689082

Changing dynamics in business marketing

Kooli, Kaouther (ed.); Wright, Len Tiu (ed.) - 2016

Persistent link: https://www.econbiz.de/10011596909

Businesses and mobile social media capability

Bolat, Elvira; Kooli, Kaouther; Wright, Len Tiu - In: The journal of business & industrial marketing 31 (2016) 8, pp. 971-981

Persistent link: https://www.econbiz.de/10011596931

Better together? : a hospitality case for umbrella branding

Kooli, Kaouther; Cai, Huifen; Tang, Xiaoyun; Beer, Cornelia - In: The journal of business & industrial marketing 31 (2016) 8, pp. 1004-1016

Persistent link: https://www.econbiz.de/10011596949

Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization

Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13

This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt. Furthermore, it studies the effect of consumers’ attitudes towards these advertisements on the development of their attitudes towards brands. An online questionnaire was used to...

Persistent link: https://www.econbiz.de/10012114176

Adoption of big data technology for innovation in B2B marketing

Wright, Len Tiu; Robin, Robin; Stone, Merlin; … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 281-293

Persistent link: https://www.econbiz.de/10012196312

Social norms, cues and improved communication to influence behaviour change of smokers

Wallace-Williams, Donna Marie; Wright, Len Tiu; Dandis, … - In: Journal of marketing communications 29 (2023) 3, pp. 288-313

Persistent link: https://www.econbiz.de/10014232577