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Lead-User Identifikation in virtuellen Communities am Beispiel von www.biertest-online.de

Jiptner, Katharina; Bialkowski, Alexander; Cheng, … - 2008

Persistent link: https://www.econbiz.de/10003803806

Engaging students via social media : is it worth the effort?

Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159

Persistent link: https://www.econbiz.de/10011410645

How global airports engage social media users : a study of Facebook use and its role in stakeholder communication

Walanchalee Wattanacharoensil; Schuckert, Markus - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 656-676

Persistent link: https://www.econbiz.de/10011386965

Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign

Ouschan, Robyn; Turkington, Jay; Napoli, Julie - In: Handbook of research on customer engagement, (pp. 329-357). 2019

Persistent link: https://www.econbiz.de/10013163394

Social media marketing : challenges and opportunities in the Web 2.0 marketplace

Constantinides, Efthymios - In: Consumer information systems and relationship …, (pp. 51-73). 2013

Persistent link: https://www.econbiz.de/10009777224

Innovative perspective of marketing engagement : enhancing users' loyalty in social media through blogging

Sajjad, Muhammad; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 3/93, pp. 1-17

The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...

Persistent link: https://www.econbiz.de/10012297290

User-generated content & data

Widschwendter, Georg - In: Marketing review St. Gallen : Marketingfachzeitschrift … 33 (2016) 6, pp. 62-69

Persistent link: https://www.econbiz.de/10011612635

What drives travelers' adoption of user-generated content? : a literature review

Ukpabi, Dandison C.; Karjaluoto, Heikki - In: Tourism management perspectives : TMP 28 (2018), pp. 251-273

Persistent link: https://www.econbiz.de/10011942716

The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet

Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357

Persistent link: https://www.econbiz.de/10012139705

User-generated content? Get serious! : understanding the interactions between organisations and customers on social media

Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306

Persistent link: https://www.econbiz.de/10012144802