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Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald; Higie, Robin A. - 1993
Persistent link: https://www.econbiz.de/10000876062
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A profile of the steel industry : global reinvention for a new economy
Warrian, Peter - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10010498960
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Market Research Sources : a guide to information on domestic marketing prep. by Rachel Bretherton
Bretherton, Rachel (contributor) - 1936 - <1936 ed.>
Persistent link: https://www.econbiz.de/10002296736
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Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan - 2019
Persistent link: https://www.econbiz.de/10014342855
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Informationsquellen für den Exportmanager und Auslandsmarktforscher
Stahr, Gunter R. - 1988
Persistent link: https://www.econbiz.de/10000743745
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Special issue: Marketing history at the center
2009
Persistent link: https://www.econbiz.de/10003818771
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Qualitative historical research in marketing
Witkowski, Terrence H.; Jones, D. G. Brian - In: Handbook of qualitative research methods in marketing, (pp. 70-82). 2006
Persistent link: https://www.econbiz.de/10003445797
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Targeting and educating consumers in West Germany : market research by the Allensbach Institute up to the 1970s
Grube, Norbert - In: The voice of the citizen consumer : a history of market …, (pp. 75-95). 2011
Persistent link: https://www.econbiz.de/10008991239
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Between opinion and desire : Elle magazine's survey research in 1950s France
Coffin, Judith G. - In: The voice of the citizen consumer : a history of market …, (pp. 51-73). 2011
Persistent link: https://www.econbiz.de/10008991243
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A radical past? : the politics of market research in Britain, 1900-1950
Schwarzkopf, Stefan - In: The voice of the citizen consumer : a history of market …, (pp. 29-50). 2011
Persistent link: https://www.econbiz.de/10008991247