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A holistic approach to market assessment for a manufacturing company in an emerging economy
Natarajarathinam, Malini; Nepal, Bimal - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1142-1151
Persistent link: https://www.econbiz.de/10009683357
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Comparing Chinese and the Indian software MNCs : domestic and export market strategies and their interplay
Niosi, Jorge E.; Tschang, F. Ted - 2008
Persistent link: https://www.econbiz.de/10003804364
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International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin; Coughlan, Anne T. - 2008
Persistent link: https://www.econbiz.de/10003657236
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Internationaler Relaunch
Kohlert, Helmut; Rempel, Irina - In: Praxishandbuch Relaunch : Potenziale vorhandener Marken …, (pp. 285-302). 2013
Persistent link: https://www.econbiz.de/10011447470
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The role of power distance in the application of relationship marketing orientation to the internal business environment
Cheung, Rachel Shuk Yee; Pires, Guilherme D. - In: Global business & economics review 17 (2015) 3, pp. 330-343
Persistent link: https://www.econbiz.de/10011498537
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Marketing innovation autonomy for subsidiaries in new products development : a case study in fixed telecom
Yamasaki, V. E. I.; MacLennan, M. L. F.; Almeida, L. M. - In: International journal of logistics systems and management 17 (2014) 3, pp. 275-288
Persistent link: https://www.econbiz.de/10010389399
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Exportstrategien von mittelständischen I+T-Unternehmen für Fernostasien im internationalen Wettbewerb
Rive, Arnold - In: Investitionsgüter- und High-Tech-Marketing (ITM) : …, (pp. 45-69). 1993
Persistent link: https://www.econbiz.de/10003390263
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Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc; Shankar, Venkatesh; Clement, Michel - In: MSI reports : working paper series (2005) 4, pp. 25-48
Persistent link: https://www.econbiz.de/10003294169
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Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr (contributor); Springer, Reiner (contributor) - Conference on Marketing and Business Strategies for … - 2005
Persistent link: https://www.econbiz.de/10003212130
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Marketingmanagement für Entrepreneure
Möbus, Matthias (ed.) - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002956513