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Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae; Kim, Seo Young; Hwang, Jae Won - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
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Heterogeneous dimensions of SERVQUAL
Park, Sang-June; Yi, Youjae; Lee, Yeong-Ran - In: Total quality management & business excellence 32 (2021) 1, pp. 92-118
Persistent link: https://www.econbiz.de/10012423576
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"Seize the deal, or return it losing your free gift" : the effect of a gift-with-purchase promotion on product return intention
Lee, Shinhyoung; Yi, Youjae - In: Psychology & marketing 34 (2017) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10011658370
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The linkages between alternative models measuring service quality
Park, Sang-June; Yi, Youjae; Lee, Yeong-Ran - In: Total quality management & business excellence 33 (2022) 11, pp. 1264-1294
Persistent link: https://www.econbiz.de/10013352668
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Perceived economic mobility increases subjective well-being when perceived social support opens the door for others
Kwon, Yongju; Yi, Youjae; Kim, Sara - In: International journal of consumer studies 46 (2022) 6, pp. 2429-2444
Persistent link: https://www.econbiz.de/10013412513
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Assessment of six alternative models of service quality
Park, Sang-June; Yi, Youjae; Lee, Yeong-Ran - In: Total quality management & business excellence 34 (2023) 3, pp. 364-396
Persistent link: https://www.econbiz.de/10013550177
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Morning deals make me feel smart : consumer evaluations of online sales promotions differ by time of day
Park, Yookyung; Yi, Youjae - In: Journal of retailing and consumer services 73 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014303375
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When perspective-taking fails to inhibit customer aggression toward service employees
Kwon, Yongju; Yi, Youjae - In: The service industries journal 43 (2023) 13/14, pp. 1034-1054
Persistent link: https://www.econbiz.de/10014338736
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Assessing differences between simple slopes in simple slopes analysis
Park, Sang-June; Yi, Youjae - In: Journal of business research : JBR 168 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014434771
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Multiplicative versus additive models in measuring service quality
Park, Sang-June; Yi, Youjae; Lee, Yeong-Ran - In: Total quality management & business excellence 34 (2023) 15/16, pp. 2105-2123
Persistent link: https://www.econbiz.de/10014443893