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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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An integrated B2B guanxi model : a Taiwan perspective
Kuo, Min-Jon; Zhu, Dauw-Song; White, Louis P. - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 309-328
Persistent link: https://www.econbiz.de/10012312407
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Brand Community Management : eine empirische Analyse am Beispiel der Automobilbranche
Hartleb, Vivian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003851477
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Relationship portfolios and guanxi in Chinese business strategy
Zolkiewski, Judy M.; Feng, Junwei - In: The journal of business & industrial marketing 27 (2012) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10009511275
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New business client acquisition using social networking sites
Kazienko, Przemyslaw; Szozda, Natalia; Filipowski, Tomasz; … - In: Electronic markets : the international journal on … 23 (2013) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10009750451
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Network strength, transaction-specific investments, inter-personal trust, and relationship satisfaction in Chinese agri-food SMEs
Lu, Hualiang; Feng, Shuyi; Trienekens, Jacques; Omta, … - In: China agricultural economic review : publ. in … 4 (2012) 3, pp. 363-378
Persistent link: https://www.econbiz.de/10009667275
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Supplier's internal communication network during the project sales process
Ryynänen, Harri; Jalkala, Anne; Salminen, Risto T. - In: Project management journal : PMJ 44 (2013) 3, pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
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East meets West : toward a theoretical model linking guanxi and relationship marketing
Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2515-2521
Persistent link: https://www.econbiz.de/10010233149
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Accessing resources for service innovation : the critical role of network relationships
Rusanen, Helena; Halinen, Aino; Jaakkola, Elina - In: Journal of service management 25 (2014) 1, pp. 2-29
Persistent link: https://www.econbiz.de/10010260121
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The trust-commitment-flexibility link in transnational buyer-supplier relationships : a network perspective
Rašković, Matevž; Makovec Brenčič, Maja - In: Market : review for marketing theory and practice 27 (2015) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10011502400