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Consumer evaluations of brand...
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Brand management
69
Markenführung
69
Marketingmanagement
61
Marketing management
48
Markenartikel
46
Marketing
45
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38
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36
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English
208
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104
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26
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Aaker, David A.
161
Keller, Kevin Lane
161
Day, George S.
30
Kotler, Philip
30
Kumar, V.
18
Lehmann, Donald R.
12
Jacobson, Robert
11
Hoeffler, Steve
10
Aaker, David
8
Joachimsthaler, Erich
8
Lane Keller, Kevin
6
Houston, Michael J.
5
Myers, John Graham
5
Apéria, Tony
4
Bloom, Paul N.
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Georgson, Mats
4
Hansen, Torben
4
Heckler, Susan E.
4
Joachimsthaler, Erich A.
4
Sood, Sanjay
4
Batra, Rajeev
3
Bliemel, Friedhelm
3
Farley, John U.
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Keller, Kevin L.
3
Lemon, Katherine N.
3
Leone, Robert P.
3
McLoughlin, Damien
3
Moorthi, Y.L.R.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Richey, Keith
3
Staelin, Richard
3
Ambler, Tim
2
Avery, Jill
2
Bayus, Barry L.
2
Bridges, Sheri
2
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John Wiley and Sons <Hoboken, NJ>
1
Pearson Deutschland GmbH
1
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Journal of marketing
10
The journal of brand management : an international journal
10
Journal of marketing research : JMR
9
Harvard business review : HBR
8
California management review
7
California management review : CMR
7
Marketing management : a quarterly business management publication of the American Marketing Association
7
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
7
Journal of Consumer Research
6
Report / Marketing Science Institute
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of the Academy of Marketing Science
4
Always learning
3
Business Horizons
3
Business horizons
3
European Journal of Marketing
3
Journal of marketing communications
3
Marketing Science
3
Marketing letters : a journal of research in marketing
3
The evolution of brands : from signals of quality to storehouses of trust
3
AMS review : official publication of the Academy of Marketing Science
2
Brand management ; Vol. 2
2
IIM Bangalore Research Paper
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Strategy
2
Journal of accounting & economics
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
MIT sloan management review
2
Management Science
2
Management science : journal of the Institute of Management Sciences ; application and theory
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Measuring and managing brands
2
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ECONIS (ZBW)
200
USB Cologne (EcoSocSci)
65
OLC EcoSci
49
RePEc
17
Other ZBW resources
8
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1
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
2
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
3
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
4
"Das Führungsteam von Lilypad sollte vor allem Veränderungen hinter den Kulissen vornehmen, um die hotelübergreifende Auslastung zu verbessern"
Keller, Kevin Lane
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
3
,
pp. 116
Persistent link: https://www.econbiz.de/10003650478
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
7
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
8
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
9
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
Saved in:
10
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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