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Consumers' comparative evaluative judgment of athlete endorsers

Sato, Shintaro; Kaplanidou, Kyriaki; Connaughton, Daniel P. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 553-565

Persistent link: https://www.econbiz.de/10011616451

To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers

Brison, Natasha T.; Byon, Kevin K.; Baker, Thomas A., III. - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 309-326

Persistent link: https://www.econbiz.de/10011619288

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277

Persistent link: https://www.econbiz.de/10013369890

The influence of multiple combinations of celebrity endorsers on consumers' intentions to purchase a sports-related product

Felbert, Aaron von; Breuer, Christoph - In: Sport, Business and Management : an international … 12 (2022) 4, pp. 440-458

Persistent link: https://www.econbiz.de/10013349531

An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation

Frank, Björn; Mitsumoto, Shusei - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1091-1114

Persistent link: https://www.econbiz.de/10014320228

A new scale to capture the multidimensionality of celebrity image

Mann, Bikram Jit Singh; Parmar, Yadvinder; Kaur Ghuman, … - In: Global business review 24 (2023) 6, pp. 1251-1275

Persistent link: https://www.econbiz.de/10014432918

Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements

Wang, Yong; Mao, Luke Lunhua; Smith, Allison B. - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1759-1780

Persistent link: https://www.econbiz.de/10014443783

Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise

Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600

Persistent link: https://www.econbiz.de/10014380747

Local Heroes and Superstars : An Empirical Analysis of Star Attraction in German Soccer

Brandes, Leif; Franck, Egon P.; Nüesch, Stephan - 2010

Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a star’s talent superiority and/or a star’s popularity drive match attendance and hence increase gate revenues. Using...

Persistent link: https://www.econbiz.de/10014189032

The use of sport celebrities in advertising : a replication and extension

Ruihley, Brody J.; Runyan, Rodney C.; Lear, Karen E. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 3, pp. 132-142

Persistent link: https://www.econbiz.de/10008667181