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The consumer psychology of customer-brand relationships : extending the AA relationship model

Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252

Persistent link: https://www.econbiz.de/10009766853

Attachment-aversion (AA) model of customer-brand relationships

Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 229-248

Persistent link: https://www.econbiz.de/10009766860

The power of a good logo

Park, C. Whan; Eisingerich, Andreas B; Pol, Gratiana - In: MIT sloan management review 55 (2013/14) 2, pp. 10-12

Persistent link: https://www.econbiz.de/10010248175

The role of brand logos in firm performance

Park, C. Whan; Eisingerich, Andreas B; Pol, Gratiana; … - In: Journal of business research : JBR 66 (2013) 2, pp. 180-187

Persistent link: https://www.econbiz.de/10009715055

Dilution and enhancement of celebrity brands through sequential movie releases

Luo, Lan; Chen, Xinlei; Han, Jeanie; Park, C. Whan - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1114-1128

Persistent link: https://www.econbiz.de/10008796515

Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions

Fedorikhin, Alexander; Park, C. Whan; Thomson, Matthew - In: Journal of consumer psychology : JCP : the official … 18 (2008) 4, pp. 281-291

Persistent link: https://www.econbiz.de/10003793867

Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level

He, Jia; Yang, Sha; Lu, Xianghua; Park, C. Whan - In: Journal of marketing 82 (2018) 4, pp. 70-85

Persistent link: https://www.econbiz.de/10011880539

The scarcity of beauty : how and why product aesthetics mobilize consumer acquisition effort

Wu, Freeman; Reimann, Martin; Pol, Gratiana; Park, C. Whan - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1245-1265

Persistent link: https://www.econbiz.de/10014446655

1994 AMA Winter Educators' Conference

Park, C. Whan (ed.); Smith, Daniel C. (contributor) - Winter Educators' Conference <1994, Saint Petersburg, Fla.> - 1994

Persistent link: https://www.econbiz.de/10013274808

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Jia, He (Michael); Yang, Sha; Lu, Xianghua; Park, C. Whan - 2018

Commonly, a coupon can be applied to one of several vertically differentiated products sold at different prices within the same product line of a brand. With such a product-line coupon, consumers need to decide on the specific product to buy, resulting in different levels of consumer spending....

Persistent link: https://www.econbiz.de/10014033578