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The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook

Hutter, Katja; Hautz, Julia; Dennhardt, Severin; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 342-351

Persistent link: https://www.econbiz.de/10010224852

The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors

Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48

Persistent link: https://www.econbiz.de/10010227975

Netnography in the food industry : how the German supplier for flavors and scents symrise made use of online community discussions as a source of innovation

Füller, Johann; Jonas, Julia - In: Discontinuous innovation : learning to manage the unexpected, (pp. 213-220). 2013

Persistent link: https://www.econbiz.de/10010232632

Open strategy : a new strategy paradigm

Matzler, Kurt; Füller, Johann; Koch, Britta; Hautz, Julia - In: Strategie und Leadership : Festschrift für Hans H. …, (pp. 37-55). 2014

Persistent link: https://www.econbiz.de/10010236402

Unlocking laggard markets : innovation without high tech

Matzler, Kurt; Mooradian, Todd A.; Füller, Johann; … - In: Journal of business strategy 35 (2014) 2, pp. 19-25

Persistent link: https://www.econbiz.de/10010385668

User generated brands and their contribution to the diffusion of user innovations

Hippel, Eric von; Schroll, Roland; Füller, Johann - 2012 - Rev. October, 2012

It has been argued that users can create innovations and also diffuse them peer-to-peer independent of support or involvement by producers: that “user-only” innovation systems can exist. It is known that users can be incented to innovate via benefits from in-house use. But users’...

Persistent link: https://www.econbiz.de/10010195101

Woran Geschäftsmodellinnovationen scheitern : eine Barrieren-orientierte Bestandsaufnahme

Eichen, Stephan Friedrich von den; Matzler, Kurt; … - In: Innovationsstrategien : von Produkten und …, (pp. 147-159). 2014

Persistent link: https://www.econbiz.de/10010202595

Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors

Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10010347824

Machiavellianism or morality : which behavior pays off in online innovation contests?

Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 197-228

Persistent link: https://www.econbiz.de/10011435879

Crowdsourcing in the tourism industry : from idea generation towards merchandizing user-generated souvenirs

Füller, Johann; Hutter, Katja; Koch, Giordano - In: Open tourism : open innovation, crowdsourcing and …, (pp. 277-289). 2016

Persistent link: https://www.econbiz.de/10011444556