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Firm innovation and the ratchet effect among consumer packaged goods firms
Moorman, Christine; Wies, Simone; Mizik, Natalie; … - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 934-951
Persistent link: https://www.econbiz.de/10009702522
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Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Moorman, Christine; Wies, Simone; Mizik, Natalie; … - In: Marketing Science 31 (2012) 6, pp. 934-951
We consider how public firms influence their stock market valuations by timing the introduction of innovative new products. Our focus is on <i>innovation ratchet strategy</i>--firms timing the introduction of innovations in order to demonstrate an improvement in the number of introductions over time....
Persistent link: https://www.econbiz.de/10010990367
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Innovation and the ratchet effect : how firms trade off value creation in financial and product markets
Moorman, Christine; Spencer, Fredrika J. - In: MSI reports : working paper series (2008) 3, pp. 115-141
Persistent link: https://www.econbiz.de/10009893513
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Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Moorman, Christine; Wies, Simone; Mizik, Natalie; … - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 934-951
Persistent link: https://www.econbiz.de/10010055629
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Law firms' preferences and willingness to pay for attributes of law school graduates : results from a choice experiment
Smith, Karissa E.; Schuhmann, Peter W.; Spencer, Fredrika J. - In: Education economics 29 (2021) 4, pp. 424-442
Persistent link: https://www.econbiz.de/10012588471
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Commentaries and reply to "unintended nutrition consequences : firm responses to the nutrition labeling and education act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
Bradley, Dondeena; Pappalardo, Janis; Ratchford, Brian … - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 738-755
Persistent link: https://www.econbiz.de/10009665104
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Marketing as technique : the influence of marketing on the meanings of consumption
Moorman, Christine - 2009
Persistent link: https://www.econbiz.de/10003832338
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The role of marketing
Moorman, Christine - 2008
Persistent link: https://www.econbiz.de/10003611348
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Celebrating marketing's dirty word
Moorman, Christine - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 562-564
Persistent link: https://www.econbiz.de/10011552488
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Competitive responses to external market information flows : the case of the Nutrition Labeling and Education Act
Moorman, Christine - 1997
Persistent link: https://www.econbiz.de/10000978955