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Thirty years of conjoint analy...
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Marktforschung
43
Theorie
23
Theory
23
Conjoint analysis
18
Conjoint-Analyse
17
Market research
16
Marketing theory
11
Marketingtheorie
11
Marketing
10
Paul E. Green
10
Vereinigte Staaten
9
Betriebswirtschaftliche Entscheidungen
8
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8
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7
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7
South Africa
7
Multivariate analysis
6
Produktgestaltung
6
Südafrika
6
Consumer behaviour
5
Konsumentenverhalten
5
Experiment
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Leistungsmotivation
4
Marketing management
4
Marketingmanagement
4
Methodologie
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Absatz
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Absatzpolitik
3
Arbeitszufriedenheit
3
Entscheidung
3
Higher education institution
3
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3
Information
3
Job satisfaction
3
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142
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91
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5
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Green, Paul E.
168
Krieger, Abba M.
62
Green, Paul
33
Wind, Yoram
23
Robinson, Patrick J.
14
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
8
Pollak, Moshe
7
Sheth, Jagdish N.
7
Carroll, J.
6
Gino, Francesca
5
Krieger, Abba
5
Wind, Yoram (Jerry)
5
DeSarbo, Wayne
4
FitzRoy, Peter T.
4
Green, Paul Edgar
4
Hu, Ye
4
Jain, Arun K.
4
Lodish, Leonard M.
4
Staats, Bradley R.
4
Alderson, Wroe
3
Gastwirth, Joseph L.
3
Halbert, Michael H.
3
Lee, Michael Y.
3
Lenk, Peter J.
3
Srinivasan, V.
3
Young, Martin R.
3
Adekanmbi, Oluwole
2
Berinato, Scott
2
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Frank, Ronald Edward
2
Gerwel Proches, Cecile N.
2
Goldberg, Stephen M.
2
Hauser, John R.
2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
2
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Legends in marketing
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Journal of advertising research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Journal of Classification
5
Marketing Science
5
European journal of operational research : EJOR
4
Business Horizons
3
Business horizons
3
International business and economics research journal
3
Journal of marketing
3
Journal of the Market Research Society : JMRS
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
3
The journal of business : B
3
Working papers / Harvard Business School, Division of Research
3
Applications of the sciences in marketing management
2
Decision sciences : DS
2
Faculty & research / Insead : working paper series
2
Harvard business review : HBR
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of the American Statistical Association : JASA
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Pricing strategy : reconciling customer needs and company objectives
2
Psychometrika
2
Statistics & Probability Letters
2
Advertising management
1
African journal of business and economic research : AJBER
1
Biometrics
1
Biometrika
1
Computational Statistics & Data Analysis
1
Corporate board : role, duties & composition; accountability, responsability, committment
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ECONIS (ZBW)
150
RePEc
41
OLC EcoSci
31
USB Cologne (EcoSocSci)
16
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201
Numerical taxonomy in marketing analysis: A review article
Frank, Ronald E.
;
Green, Paul E.
- In:
Market segmentation : concepts and applications
,
(pp. 399-422)
.
1972
Persistent link: https://www.econbiz.de/10003552320
Saved in:
202
Conjoint analysis price premiums for hotel amenties
Goldberg, Stephen M.
;
Green, Paul E.
;
Wind, Yoram
- In:
The journal of business : B
57
(
1984
)
1/2
,
pp. 111-138
Persistent link: https://www.econbiz.de/10003563382
Saved in:
203
Perception and preference mapping in the analysis of marketing behavior
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Proceedings of the Business and Economic Statistics …
(
1967
),
pp. 129-145
Persistent link: https://www.econbiz.de/10003568693
Saved in:
204
Experimental gaming in the economics of information
Green, Paul E.
;
Fitzroy, Peter T.
;
Robinson, Patrick J.
- In:
Applications of the sciences in marketing management
,
(pp. 333-356)
.
1968
Persistent link: https://www.econbiz.de/10003548970
Saved in:
205
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
206
Ranking procedures and subjective probability distributions
Smith, Lee H.
;
Green, Paul E.
;
Morrison, Donald G.
- In:
Management science : journal of the Institute for …
14
(
1967
)
4
,
pp. B236-B249
Persistent link: https://www.econbiz.de/10002833091
Saved in:
207
Planning and problem solving in marketing
Alderson, Wroe
;
Green, Paul E.
-
1964
Persistent link: https://www.econbiz.de/10004324476
Saved in:
208
Multidimensional scaling : concepts and applications
Green, Paul E.
;
Carmone, Frank J.
;
Smith, Scott M.
-
1989
Persistent link: https://www.econbiz.de/10004122575
Saved in:
209
Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004446773
Saved in:
210
Mathematical tools for applied multivariate analysis
Green, Paul E.
;
Carroll, J. Douglas
-
1976
Persistent link: https://www.econbiz.de/10004570030
Saved in:
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