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Consumer and retailer promotio...
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1
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
2
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
3
Brand advocacy and sales effort by retail salespeople : antecedents and influence of identification with manufacturers' brands
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10009127298
Saved in:
4
Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge
;
Gopa, Anandasivam
;
Trusov, Michael
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
Saved in:
5
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
6
Hedging retail promotions : zero out-of-stock and zero end-of-period coverage with supply options
Breiter, Andreas
-
2012
Persistent link: https://www.econbiz.de/10009735618
Saved in:
7
The threshold effect of advertising on the intensity of price promotions : using a rational expectations model
Chen, Guan-ru
- In:
The journal of media economics
24
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009297089
Saved in:
8
Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana
;
Szabo, Marietta
;
Kennedy, Rachel
- In:
Journal of business research : JBR
76
(
2017
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
Saved in:
9
Store promotion, manufacturer competition and welfare
Wang, Hao
;
Yin, Xundong
;
Ouyang, Alice Y.
- In:
The Singapore economic review
67
(
2022
)
4
,
pp. 1479-1496
Persistent link: https://www.econbiz.de/10014239873
Saved in:
10
Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing
Li, Di
;
Wang, Hu
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 1912-1925
Persistent link: https://www.econbiz.de/10013466566
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