Similar Search Results

Segmentation policies using the customer equity model : a study in a Brazilian hypermarket

Teixeira, Luiz Antonio Antunes; Silva, Jersone Tasso Moreira - In: International journal of business and systems research 8 (2014) 2, pp. 179-190

Persistent link: https://www.econbiz.de/10011305850

The relational context of creating customer portfolio analyses

Rudawska, Edyta - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 143-152

Persistent link: https://www.econbiz.de/10011339363

Customer accounting and marketing performance measures in the hotel industry : evidence from Australia

McManus, Lisa - In: International journal of hospitality management 33 (2013), pp. 140-152

Persistent link: https://www.econbiz.de/10009746466

Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps

Lin, Tyrone T.; Lee, Chia-chi; Lin, Hsiao-chi - In: Service business 7 (2013) 1, pp. 37-59

Persistent link: https://www.econbiz.de/10009728552

Using CLV concept for marketing budgets allocation

Oyner, Olga К.; Sukhorukove, Olga - In: Journal of business market management : JBM 6 (2013) 2, pp. 91-106

The paper evaluates the usefulness of customer lifetime value (CLV) as a metric for marketing budget allocation by developing a framework that enables managers to maintain customer relationships proactively through different elements of marketing mix, in order to maximize CLV. The analysis is...

Persistent link: https://www.econbiz.de/10009761758

When marketing is strategy

Dawar, Niraj - In: Harvard business review : HBR 91 (2013) 12, pp. 100-108

Persistent link: https://www.econbiz.de/10010226667

Wenn Marketing zur Strategie wird

Dawar, Niraj - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 2, pp. 52-63

Persistent link: https://www.econbiz.de/10010237273

Limits to growing customer value : being squeezed between the past and the future

Logman, Marc - In: Business horizons 56 (2013) 5, pp. 655-664

Persistent link: https://www.econbiz.de/10010125808

The strategic value of high-cost customers

Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507

Persistent link: https://www.econbiz.de/10010258777

Three strategies for customer value assessment in business markets

Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100

Purpose: The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-business (B2B) firms and their special...

Persistent link: https://www.econbiz.de/10010259548