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A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
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Does Generation Z value and reward corporate social responsibility practices?
Narayanan, Sajith - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 9/10, pp. 903-937
Persistent link: https://www.econbiz.de/10013362111
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The buffering effect of continuous corporate social responsibilities engagement on negative consumer responses toward brand crises
Jung, Sojin; Lee, Stacy H. - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1636-1646
Persistent link: https://www.econbiz.de/10013407035
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The effect of perceived philanthropic activities of corporate organisations on consumer's purchase intention
Aggarwal, Kapil Kumar; Singhal, Shashi - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 212-224
Persistent link: https://www.econbiz.de/10015057584
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Heroes rise in tough times : the role of ethical idealism, empathy, and firm responses to the COVID-19 pandemic
Kang, Yeonjung; Legendre, Tiffany S.; Lee, Seonjeong; … - In: The Cornell hospitality quarterly 65 (2024) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10014634699
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Corporate image and reputation as drivers of customer loyalty
Leaniz, Patricia Martínez García de; Rodríguez del … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 166-178
Persistent link: https://www.econbiz.de/10011552649
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Restaurant employee service sabotage and customer deviant behaviors : the moderating role of corporate reputation
Hu, Hsin-Hui Hu; Lai, Hung-Sheng; King, Brian - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 7, pp. 1126-1152
Persistent link: https://www.econbiz.de/10012259629
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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Effects of perceived identity based on corporate social responsibility : the role of consumer identification with the company
Pérez, Rafael Currás - In: Corporate reputation review : an international journal 12 (2009/10) 2, pp. 177-191
Persistent link: https://www.econbiz.de/10003870149