Similar Search Results - EconBiz

The fashion market and the marketing environment

Sorensen, Christine - In: Fashion marketing, (pp. 18-59). 2009

Persistent link: https://www.econbiz.de/10003766570

The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views

Reast, Jon; Palihawadana, Dayananda; Shabbir, Haseeb - In: Journal of advertising research 48 (2008) 3, pp. 450-464

Persistent link: https://www.econbiz.de/10003768854

Self-service systems : quality dimensions and users' profiles

Gurău, Călin - In: Cases on managing e-services, (pp. 48-59). 2009

Persistent link: https://www.econbiz.de/10003769489

Household external finance and consumption

Besley, Timothy (contributor); Meads, Neil (contributor); … - 2008

This paper uses mortgage data to construct a measure of terms on which households access to external finance, and relates it to consumption at both the aggregate and cohort levels. The Household External Finance (HEF) index is based on the spread paid by risky borrowers in the mortgage market....

Persistent link: https://www.econbiz.de/10003770102

Do sports fans really value uncertainty of outcome? : evidence from the English Premier League

Buraimo, Babatunde; Simmons, Robert - In: International journal of sport finance 3 (2008) 3, pp. 146-155

Persistent link: https://www.econbiz.de/10003770511

Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line

2009

Persistent link: https://www.econbiz.de/10003785225

Is "culture" a justifiable variable for market segmentation? : a cross-cultural example

Lindridge, Andrew; Dibb, Sally - 2009

Persistent link: https://www.econbiz.de/10003785620

Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"

Elliott, Richard; Leonard, Clare - 2009

Persistent link: https://www.econbiz.de/10003785641

Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei-London route as an example

Chen, Annie Huiling; Peng, Norman; Hackley, Christopher E. - In: Journal of travel and tourism marketing 25 (2008) 2, pp. 149-160

Persistent link: https://www.econbiz.de/10003786457

Halloween in a material world: trick or treat?

McKechnie, Sally; Tynan, Caroline - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 1011-1023

Persistent link: https://www.econbiz.de/10003786760

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