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Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion

Koo, Jieun; Suk, Kwanho - In: Journal of retailing 96 (2020) 3, pp. 383-396

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The impact of coupons on the visit-to-purchase funnel

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The role of marketing channels in consumers' promotional point redemption decisions

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Disproportionate redemption discounting : mental accounting of discounted credit

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How does scarcity promotion lead to impulse purchase in the online market? : a field experiment

Wu, Yi; Xin, Liwei; Li, Dahui; Yu, Jie; Guo, Junpeng - In: Information & management : the internat. journal of … 58 (2021) 1, pp. 1-10

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Choice of non-monetary incentives and coupon redemption intention : monetary saving and price consciousness as moderators

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Consumer reactance to promotional favors

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Economic foundations of marketing strategy

Villas-Boas, J. Miguel; Zhang, Juanjuan - In: The Routledge companion to strategic marketing, (pp. 20-37). 2021

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Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers

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Impulse buying behaviour at the retail checkout : an investigation of select antecedents

Pallikkara, Vinish; Pinto, Prakash; Hawaldar, Iqbal Thonse - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 69-79

The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse...

Persistent link: https://www.econbiz.de/10012503383