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The dark side of bilateral encroachment within a supply chain
Nie, Jiajia; Wang, Qijun; Shi, Chunlai; Zhou, Yu - In: Journal of the Operational Research Society 73 (2022) 4, pp. 811-821
Persistent link: https://www.econbiz.de/10013281395
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Sales management of the chain retail establishments
Zolotukhina, Elena B.; Bakharev, Volodymyr V.; … - In: International journal of business policy and economics 14 (2021) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
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Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
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Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools
Chlebus, Marcin; Osika, Zuzanna - 2020
Persistent link: https://www.econbiz.de/10012322146
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Sales impacts of direct marketing choices : treatment effects with multinomial selectivity
Park, Timothy A.; Paudel, Krishna P.; Sene, Seydina - In: European review of agricultural economics : ERAE 45 (2018) 3, pp. 433-453
Persistent link: https://www.econbiz.de/10012244433
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Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.; Kumar, V.; Park, Insu - In: Management information systems : mis quarterly 40 (2016) 4, pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
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Ethical issues and concerns in collection of marketing information and marketing intelligence : ethical issue in collection of information
Mandal, Pratap Chandra - In: International journal of business intelligence research … 10 (2019) 2, pp. 16-28
Persistent link: https://www.econbiz.de/10012112787
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Competition in local food markets
Connolly, Cristina; Klaiber, H. Allen - In: Journal of agricultural and resource economics : JARE ; … 44 (2019) 2, pp. 328-344
Persistent link: https://www.econbiz.de/10012038854
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Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi; Parvinen, Petri; McFarland, Richard G. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 2, pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
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Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai; Panda, Priyabrata; Maharana, Arjuna Kumar - In: International journal of business and emerging markets … 15 (2023) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10014312878