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The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages …
Persistent link: https://www.econbiz.de/10010224763
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Social marketing and privately held companies : the impact of corporate social responsibility activities on Romanian consumers
Şerban, Corina - In: Journal of food products marketing 19 (2013) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10009764574
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The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
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The roles of the private and public sectors in poverty reduction
Karnani, Aneel Gobindram - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1585-1592
Persistent link: https://www.econbiz.de/10011854424
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A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
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Healthy, nudged, and wise : experimental evidence on the role of cost reminders in healthy decision-making
Fakir, Adnan M. S.; Bharati, Tushar - 2021
Persistent link: https://www.econbiz.de/10012604388
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Healthy, nudged, and wise : experimental evidence on the role of information salience in reducing tobacco intake
Fakir, Adnan M. S.; Bharati, Tushar - In: Health economics 31 (2022) 6, pp. 1129-1166
Persistent link: https://www.econbiz.de/10013279317
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Social norms, cues and improved communication to influence behaviour change of smokers
Wallace-Williams, Donna Marie; Wright, Len Tiu; Dandis, … - In: Journal of marketing communications 29 (2023) 3, pp. 288-313
Persistent link: https://www.econbiz.de/10014232577
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Managing anti-consumption in an excessive drinking culture
Piacentini, Maria; Banister, Emma N. - In: Journal of business research : JBR 62 (2009) 2, pp. 279-288
Persistent link: https://www.econbiz.de/10003810572
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Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage
Kim, Hyo Jung; Oh, Hyun Jee; Thorson, Esther - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 314-337
Persistent link: https://www.econbiz.de/10010356773