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Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games

Yim, Mark Yi-Cheon; Abdourazakou, Yann; Sauer, Paul L.; … - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 958-983

Persistent link: https://www.econbiz.de/10012492621

Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015

Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of media business studies 15 (2018) 1, pp. 57-88

Persistent link: https://www.econbiz.de/10011993201

How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content

Choi, Dongwon; Bang, Hye Jin; Wojdynski, Bartosz W.; … - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 18-31

Persistent link: https://www.econbiz.de/10011873129

Better together? : harnessing the power of brand placement through program sponsorship messages

Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159

Persistent link: https://www.econbiz.de/10011802515

Framing food tourism videos : what drives viewers' attitudes and behaviors?

Chi, Christina G.; Deng, Demi; Chi, Oscar Hengxuan; … - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 3, pp. 533-548

Persistent link: https://www.econbiz.de/10014633601

Modeling the impact of parasocial interactions with media characters on brand placement effects

Schramm, Holger; Knoll, Johannes - In: Journal of promotion management : JPM 21 (2015) 5, pp. 548-565

Persistent link: https://www.econbiz.de/10011433545

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements

Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778

Persistent link: https://www.econbiz.de/10011799718

Brand Placement Strategy in a Film Song and its Impact on Brand’s Image

Srivastava, Rajesh Kumar - 2012

The objective of this paper is to illustrate the way in which brand placement function can be improved in the film industry. This study is based on the usage of brand name in a film song and its impact on the brand’s image and sales. Brand placement is extensively used in the film industry,...

Persistent link: https://www.econbiz.de/10014170360

The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude

Kristofferson, Kirk; Dunn, Lea - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 716-745

Persistent link: https://www.econbiz.de/10014251263

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