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Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context
Sagar, Mahim; Singh, Deepali; Agrawal, D. P. - In: International journal of business and globalisation : IJBG 3 (2009) 4, pp. 374-400
Persistent link: https://www.econbiz.de/10003861910
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Chinese brands : the build or buy considerations
Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 418-438
Persistent link: https://www.econbiz.de/10003865930
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Creating global brands
Mukhopadhyay, Saibal Kumar - In: 21st century business practices : the evolving trends …, (pp. 169-173). 2008
Persistent link: https://www.econbiz.de/10003846718
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Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euromarketing 18 (2009) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
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Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco; Paswan, Audesh K. - In: Journal of international marketing 17 (2009) 3, pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
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Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj; Parker, Philip - 2006
Persistent link: https://www.econbiz.de/10003410650
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The lure of global branding
Aaker, David A.; Joachimsthaler, Erich - 2006
Persistent link: https://www.econbiz.de/10003410844
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Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.; Craig, C. Samuel; Nijssen, Edwin J. - 2006
Persistent link: https://www.econbiz.de/10003410973
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On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.; Caruana, Albert; Zinkhan, George M. - 2006
Persistent link: https://www.econbiz.de/10003410979