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Markenmanagement in internationalen Dienstleistungsmärkten

Ahlert, Dieter; Evanschitzky, Heiner; Woisetschläger, David - In: Internationalisierung von Dienstleistungen : Forum …, (pp. 229-252). 2005

Persistent link: https://www.econbiz.de/10002742359

No logo : no space, no choice, no jobs

Klein, Naomi - 2002 - [Nachdr.]

Persistent link: https://www.econbiz.de/10001705702

Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie

Ahlert, Dieter; Wunderlich, Maren; Ziegler, Jens - 2002

Persistent link: https://www.econbiz.de/10001718839

Building global brands in the 21st century

Craig, C. S.; Douglas, Susan P. - In: Japan and the world economy : international journal of … 12 (2000) 3, pp. 273-283

Persistent link: https://www.econbiz.de/10001505430

Endorsement of global product brands by global corporate brands : a consumer perspective across nations

Swoboda, Bernhard; Sinning, Carolina - In: Management international review : MIR ; journal of … 61 (2021) 4, pp. 563-598

Persistent link: https://www.econbiz.de/10012657849

The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61

Persistent link: https://www.econbiz.de/10012660728

Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls

Wagner, Udo; Jacob, Isaac; Khanna, Monica; Rai, Krupa A. - In: Journal of international consumer marketing 33 (2021) 4, pp. 434-451

Persistent link: https://www.econbiz.de/10012607777

Cross-National Logo Evaluation Analysis : An Individual Level Approach

van der Lans, Ralf - 2012

The universality of design perception and response is tested using data collected from ten countries: Argentina, Australia, China, Germany, Great Britain, India, the Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural-equation model is developed that...

Persistent link: https://www.econbiz.de/10012755070

Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020

Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020

Persistent link: https://www.econbiz.de/10012486210

Global Brand Strategy : World-wise Marketing in the Age of Branding

Steenkamp, Jan-Benedict - 2017

that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not …? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan … you can start using today. With case studies from around the world, Steenkamp introduces the global brand value chain and …

Persistent link: https://www.econbiz.de/10012396522