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493
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455
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441
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407
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399
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394
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391
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384
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363
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356
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354
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339
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336
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336
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332
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332
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329
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324
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320
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319
Batabyal, Amitrajeet A.
313
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311
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309
Shavell, Steven
309
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301
Artus, Patrick
293
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293
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285
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282
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276
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274
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271
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71
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date (oldest first)
71
Intergenerational appeal in
advertising
: impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
72
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
73
Thinking pink? : consumer reactions to pink ribbons and vague messages in
advertising
Sheehan, Kim Bartel
;
Berg, Kati Tusinski
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011880793
Saved in:
74
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
75
Does poor fit always lead to negative evaluations? : extension
advertising
and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
76
"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham
- In:
Journal of wine economics
12
(
2017
)
4
,
pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
Saved in:
77
How brands highlight country of origin in magazine
advertising
: a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
78
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
79
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
80
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
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