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Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2006) 1, pp. 23-44

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Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: Journal of marketing 73 (2009) 6, pp. 47-60

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Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2009) 1, pp. 79-102

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Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 79 (2015) 5, pp. 1-20

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Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 76 (2012) 1, pp. 38-58

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Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 8-15

Persistent link: https://www.econbiz.de/10009419848

Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20

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Morgan, Neil A.; Rego, Lopo L. - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 533-534

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Bhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 86 (2022) 4, pp. 73-94

Persistent link: https://www.econbiz.de/10013258876

Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 246-269

Persistent link: https://www.econbiz.de/10012290948