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Grundzüge einer verhaltensorientierten Preistheorie im Dienstleistungsmarketing
Müller, Wolfgang; Klein, Sebastian - 1993
Persistent link: https://www.econbiz.de/10000858304
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Evaluating service marketing in airline industry and its influence on student passengers' purchasing behavior using Taipei-London route as an example
Chen, Annie Huiling; Peng, Norman; Hackley, Christopher E. - In: Journal of travel and tourism marketing 25 (2008) 2, pp. 149-160
Persistent link: https://www.econbiz.de/10003786457
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A cross-national comparison of consumer perceptions of service recovery
Lee, Kyuho; Khan, Mahmood A.; Ko, Jae-youn - In: Journal of travel and tourism marketing 24 (2008) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003778618
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The complexities of perceived risk in cross-cultural services marketing
Keh, Hean Tat; Sun, Jin - In: Journal of international marketing 16 (2008) 1, pp. 120-146
Persistent link: https://www.econbiz.de/10003771409
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Service branding
Ostrom, Amy L.; Iacobucci, Dawn; Morgan, Felicia N. - In: Kellogg on branding : the marketing faculty of the …, (pp. 186-200). 2005
Persistent link: https://www.econbiz.de/10003285391
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Zentrale oder periphere Informationsverarbeitung in der Anbieter-Nachfrager-Interaktion : Voraussetzungen, Konsequenzen und Implikationen im persönlichen Verkauf
Helm, Roland; Gehrer, Michael - In: Die Betriebswirtschaft : DBW 66 (2006) 2, pp. 176-197
Persistent link: https://www.econbiz.de/10003308334