Purpose: This study aims to understand Indian consumers' purchase behaviors of foreign brand goods as a way to help US … college students at four universities in Bangalore, India. Findings: The results revealed that attitude toward foreign brand … brand jeans than did normative influences (i.e. subjective norm and face saving). Research limitations …

The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of … brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its … relationship with other independent variables (i.e. country of origin, students’ demography, brand reputation, purchase behavior …