Narrow search
Showing 1 - 10 of 56
Cover Image
The relationship structure comparison of internet advertising effects on different product involvement clusters
Wu, Shwu-Ing - In: Journal of international marketing and marketing research 33 (2008) 2, pp. 87-111
Persistent link: https://www.econbiz.de/10003731953
Cover Image
The relationship structure comparison of Internet advertising effects on different product involvement clusters
Wu, Shwu-Ing - In: Journal of international selling and sales management 13 (2007) 1, pp. 31-55
Persistent link: https://www.econbiz.de/10003426556
Cover Image
Comparison of brand extension effect based on different consumer decision-making styles
Wu, Shwu-Ing - In: Journal of international marketing and marketing research 32 (2007) 2, pp. 93-116
Persistent link: https://www.econbiz.de/10003477415
Cover Image
The impact of feeling, judgment and attitude on purchase intention as online advertising performance measure
Wu, Shwu-Ing - In: Journal of international selling and sales management 13 (2007) 2, pp. 87-106
Persistent link: https://www.econbiz.de/10003588138
Cover Image
Campus cultural and artistic activity effects evaluation model : a study of universities in Taiwan
Wu, Shwu-ing - In: International journal of nonprofit and voluntary sector … 14 (2009) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10009882295
Cover Image
The influence of core-brand attitude and consumer perception on purchase intention towards extended product
Wu, Shwu-ing; Lo, Chen-lien - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 174-194
Persistent link: https://www.econbiz.de/10003821169
Cover Image
A study of the online advertising effect on consumers based on different influence factor clusters
Wu, Shwu-ing; Liu, Ping-liang - In: Journal of international marketing and marketing research 32 (2007) 2, pp. 75-92
Persistent link: https://www.econbiz.de/10003477412
Cover Image
The relationship model of internet advertising effect : an examination of computer advertising
Wu, Shwu-ing; Chen, Jui-ho; Liu, Ping-liang - In: Journal of international marketing and marketing research 36 (2011) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10008907165
Cover Image
The relationships between CRM, RQ, and CLV based on different hotel preferences
Wu, Shwu-ing; Li, Pei-chi - In: International journal of hospitality management 30 (2011) 2, pp. 262-271
Persistent link: https://www.econbiz.de/10008907651
Cover Image
Influential factors and relational structure of Internet banner advertising in the tourism industry
Wu, Shwu-Ing; Wei, Pao-Lien; Chen, Jui-Ho - In: Tourism management : research, policies, practice 29 (2008) 2, pp. 221-236
Persistent link: https://www.econbiz.de/10003695949