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Responsible marketing : can social enterprises show the way?
Bandyopadhyay, Chinmoy; Ray, Subhasis - In: Journal of nonprofit & public sector marketing 31 (2019) 2, pp. 164-183
Persistent link: https://www.econbiz.de/10012200008
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In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika; Boenigk, Silke; Willems, Jurgen - In: Journal of nonprofit & public sector marketing 32 (2020) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
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Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.; Escalas, Jennifer Edson; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
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Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid; Nilsson, Artur; Västfjäll, Daniel - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
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A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
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The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund; Hair, Michael - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-9
Persistent link: https://www.econbiz.de/10013460860
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The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations : a systematic literature review
Bizzarri, Alex; Cardinali, Silvio - In: Journal of philanthropy and marketing 28 (2023) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10014318444
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Uniting Marketing Efforts for the Common Good - A Challenge for the Fourth Sector : Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022),...
Soares, Ana (ed.); Casais, Beatriz (ed.) - International Congress on Public and Nonprofit … - 2023
of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit …
Persistent link: https://www.econbiz.de/10014294773
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Augmented reality and nonprofit marketing during the COVID-19 pandemic : AR factors that influence community participation and willingness to contribute to causes
Yoo, Seung-Chul; Drumwright, Minette E.; Piscarac, Diana - In: Nonprofit management & leadership 34 (2023) 1, pp. 81-106
Persistent link: https://www.econbiz.de/10014456741
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The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye; Kim, Minjung; Suh, Jiwon - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10014438972