Nijs, Vincent R.; Srinivasan, Shuba; Pauwels, Koen - In: Marketing Science 26 (2007) 4, pp. 473-487
What are the drivers of retailer pricing tactics over time? Based on multivariate time-series analysis of two rich data sets, we quantify the relative importance of competitive retailer prices, pricing history, brand demand, wholesale prices, and retailer category-management considerations as...