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Brands as ideological symbols : the Cola wars

Aggarwal, Praveen; Knudsen, Kjell; Maamoun, Ahmed - In: Journal of business case studies 5 (2009) 2, pp. 27-33

Persistent link: https://www.econbiz.de/10003825946

Role of nonprice variables in intertier competition

Sivakumar, K.; Nakata, Cheryl; Aggarwal, Praveen; … - In: Journal of marketing theory and practice 17 (2009) 4, pp. 351-367

Persistent link: https://www.econbiz.de/10003897743

Markets, hierarchies, and the evolving nature of interorganizational cooperation

Lee, Wonyoung; Aggarwal, Praveen; Shin, Hyonkil; Cha, … - In: E-business models, services and communications, (pp. 1-21). 2008

Persistent link: https://www.econbiz.de/10003604140

How much better? : the effect of tensile information on word-of-mouth effectiveness

Jun, Sung-youl; Cha, Taihoon; Aggarwal, Praveen - In: Journal of marketing theory and practice 19 (2011) 3, pp. 263-276

Persistent link: https://www.econbiz.de/10009243301

Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation

Aggarwal, Praveen; Kim, Chang-soo; Cha, Taihoon - In: The journal of consumer marketing 30 (2013) 5, pp. 392-399

Persistent link: https://www.econbiz.de/10009788877

Decision delegation : a conceptualization and empirical investigation

Aggarwal, Praveen; Mazumdar, Tridib - In: Psychology & marketing 25 (2008) 1, pp. 71-93

Persistent link: https://www.econbiz.de/10003735798

Value co-creation : factors affecting discretionary effort exertion

Aggarwal, Praveen; Basu, Amiya K. - In: Services marketing quarterly 35 (2014) 4, pp. 321-336

Persistent link: https://www.econbiz.de/10010465663

Optimal pricing strategy for foreign market entry: a game theoretic approach

Kim, Young-Han; Aggarwal, Praveen; Ha, Young-Myung; … - In: Managerial and decision economics : MDE ; the … 27 (2006) 8, pp. 643-654

Persistent link: https://www.econbiz.de/10007395455

A Typology of Interorganizational Relationships: A Marriage, a Fling, or Something in Between

Lee, Wonyoung; Aggarwal, Praveen; Shin, Hyonkil; Cha, … - In: International Journal of E-Business Research (IJEBR) 2 (2006) 2, pp. 1-21

The decreasing cost of IT has encouraged organizations to seek new ways of cooperating with members of the supply chain and other key strategic partners. This increased cooperation is giving rise to a new type of interorganizational system (IOS). Before the advent of the Internet, IS integration...

Persistent link: https://www.econbiz.de/10010545000

The customer is king : culture-based unintended consequences of modern marketing

Kim, Chang Soo; Aggarwal, Praveen - In: The journal of consumer marketing 33 (2016) 3, pp. 193-201

Persistent link: https://www.econbiz.de/10011523185