Purpose – The purpose of this paper is to show that the major factors affecting loyalty are dependant on the level of loyalty of customers. Design/methodology/approach – A model of relationship between factors of loyalty and loyalty levels of customers was constructed and tested on the...

Purpose – The purpose of this paper is to demonstrate how technological innovation serves as an enabling factor to innovation in tourism management. The motivation of this paper is related to the question of how to innovate destination marketing as a tool to manage long‐term customer...

Purpose: The purpose of this paper is to show how analysing sales flyers with a combination of eye tracking, measurement of emotions, interview and content analysis can give an in-depth understanding on how different design aspects influence sales flyers’ effectiveness as a communication...