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Rethinking marketing : Peter D...
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Marktforschung
22
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Paul E. Green
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Wind, Yoram
137
Wind, Jerry
22
Green, Paul E.
21
Mahajan, Vijay
21
Douglas, Susan P.
11
Sheth, Jagdish N.
10
Wind, Yoram Jerry
7
Sharp, Byron
6
Gunther, Robert E.
5
Krieger, Abba M.
5
Claycamp, Henry J.
4
DeSarbo, Wayne S.
4
Jain, Arun K.
4
Rao, Vithala R.
4
Thomas, Robert J.
4
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3
Kleindorfer, Paul R.
3
Nicosia, Francesco M.
3
Rangaswamy, Arvind
3
Reibstein, David J.
3
Robertson, Thomas S.
3
Robinson, Patrick J.
3
Wind, Jerry Yoram
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Nave, Gideon
2
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2
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2
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2
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Marketing Science Institute
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Legends in marketing
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4
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4
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3
Journal of Consumer Research
3
Behavioral models for market analysis : foundations for marketing action
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Addison-Wesley series in marketing
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1
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Continuing to broaden the marketing concept : making the world a better place
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Digital marketing : global strategies from the world's leading experts
1
Does marketing need reform? : fresh perspectives on the future
1
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Effects of globalization on the firm
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Evolution of innovation management : trends in an international context
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Financial times handbook of management
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1
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ECONIS (ZBW)
102
OLC EcoSci
23
USB Cologne (EcoSocSci)
20
RePEc
18
Other ZBW resources
6
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1
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram
-
1982
Persistent link: https://www.econbiz.de/10000091519
Saved in:
2
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
3
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
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4
Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003611770
Saved in:
5
Challenging the mental models of marketing
Wind, Yoram
- In:
Financial times handbook of management
,
(pp. 327-335)
.
2004
Persistent link: https://www.econbiz.de/10002755845
Saved in:
6
Business synergy and profitability
Mahajan, Vijay
;
Wind, Yoram
-
1985
-
Rev
Persistent link: https://www.econbiz.de/10000691321
Saved in:
7
Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050221
Saved in:
8
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
9
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M.
(
contributor
);
Wind, Yoram
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000053321
Saved in:
10
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
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