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Assessing cross-cultural marketing theory and research
Engelen, Andreas; Brettel, Malte - In: Journal of business research : JBR 64 (2011) 5, pp. 516-523
Persistent link: https://www.econbiz.de/10008901453
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Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region
Polonsky, Michael J.; Carlson, Les - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10008905969
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Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.; Barnes, Bradley R.; Spyropoulou, … - In: International marketing review 27 (2010) 5, pp. 491-518
Persistent link: https://www.econbiz.de/10008906892
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A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.; West, Douglas C.; Magnini, Vincent P.; … - 2010
Persistent link: https://www.econbiz.de/10008907432
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Laying foundations for an emerging field : a commentary on Shelby Hunt’s research on marketing ethics
Smith, N. Craig - 2010
Persistent link: https://www.econbiz.de/10008807102
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The marketing discipline comes of age, 1934-1936
Witkowski, Terrence H. - In: Journal of historical research in marketing 2 (2010) 4, pp. 370-396
Persistent link: https://www.econbiz.de/10008809046
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A history of network and channels thinking in marketing in the 20th Century
Wilkinson, Ian - 2008
Persistent link: https://www.econbiz.de/10003610639
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Jargon as imagining : Barthes' semiotics and excavating subcultural communication
Burgh-Woodman, Hélène de; Brace-Govan, Jan - In: Qualitative market research : an international journal 11 (2008) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10003698918
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Past postmodernism?
Tadajewski, Mark; Brownlie, Douglas - In: Critical marketing : issues in contemporary marketing, (pp. 301-310). 2008
Persistent link: https://www.econbiz.de/10003674424
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A century of marketing
Egan, John - In: The marketing review 8 (2008) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10003674764