Based upon a recently developed multiattribute generalization of prospect theory's value function (Tversky and Kahneman 1991), we argue that consumer choice is influenced by the position of brands relative to multiattribute reference points, and that consumers weigh losses from a reference point...

There is growing interest in "customer-based corporate valuation," explicitly tying the value of a firm's customer base to its financial valuation. While much progress has been made in building a well-validated customer-based valuation model for contractual (or subscription-based) firms, there...

Many firms have difficulty evaluating the impact of their pricing policy, which further inhibits their ability to design and implement dynamic pricing. We address this issue in the context of single-game ticket pricing for a Major League Baseball franchise. We develop and estimate a...